Design Jam – an exercise in rapid design and collaboration

I was lucky enough to be part of the first London Design Jam which took place at London City University, London. Like locally organised Barcamps Design Jam’s structure followed a similar format. The doors opened at 8.30am where the attendees were greeted to excited faces with a sense of curious anticipation. Organisers, Johanna, Dees, Joe, and Franco, had done well to plan and prepare the event in such a short time.

For once I decided not to let technology distract me from mixing and collaborating so I kept my laptop and phone out of sight for the most part. I wanted to fully immerse myself within the team.

Design Jam followed a basic theme: Bring a bunch of user experience geeks together to design a solution (to a problem) by sharing skills and knowledge through collaboration. So after writing our names (as well as skills and expectations) down on index cards and placing them on a group wall, we gathered for the day’s briefing.

Our team (Bucket9) was made up of: me, Makayla, Ana, Sjors and Helena.

Describing the problem.

What is the ideal interface to keep track of previously viewed online content, across multiple devices and locations?

What does this mean?

Nowadays many of us consume online content using various output devices and in many different contexts (on the go, in the office, commuting, etc.). Often we mark this content in some way to read it later, share it or keep a permanent record of it, mostly through bookmarking, to recall it. Retrieving that content can be difficult or clumsy so by looking at a specific user’s needs we might design a solution that eases that pain.

The question we attempted to answer was how could we make that experience easier, more effective and fun?

Solving the problem.

Before tackling the problem space we used introductions as an ice-breaker which, if we’re going to work as a team, should ease any possible anxieties. We came up with a design process which would prepare our solution for the end-of-day presentations. Whilst far from ideal, our rapid design process attempted to provide some logical structure and looked like this:

1. Brainstorm – thoughts, current methods and applications available, what works and what doesn’t. Gather our collective thoughts and create an affinity wall.

2. User research – from online research we sought quantitative data looking at what currently exists, what is popular and what percentage of the user population engages in these products. Furthermore, a short qualitative study, interviewing users (attendees at the Design Jam) on what devices are being used to mark content and how they retrieve that content later. With more time we should have looked deeper to reveal specific problem areas. This became evident when we started designing our solution, as Leisa quite rightly points out in her post, ‘Designing at speed – DesignJam1‘. Leisa reiterates how important it is to focus on a specific problem and design a solution on that.

3. Conception – understanding the territory from beginning to end. Providing the team a view (the vision) of the problem space and reference point for communication. We came up with the concept of a ‘bucket’ where all that previously consumed content would be placed into the bucket – a single collective – which with logical application allowed the user through preferences, settings, toggles, etc., to retrieve that content from various devices in a way that provides an great user experience. (the ideal solution)

Our product, Bucket. What is it? It’s simply repository where all previously consumed online content is stored and managed so users have the ability to recall and retrieve that information in a quick painless manner, that’s potentially immersive in its nature.

4. Problem and scope definition – identifying the problems and deciding which of them we tackle based on the time allocation.

5. Divergent and convergent wireframing – individually break out for 15mins to sketch as many ideas for the design of the UI and elements of it. Then reconvene to discuss our individual ideas, collaborate to determine the best possible solution(s) to move forward. Finally, wireframe our ‘ideal solution’ and then refine it, iterate it as necessary… or until the artefact communicates its purpose.

6. Presentation of solution – prepare the artefacts into a coherent story and test amongst the team.

Final thoughts for the day.

While the process of designing a solution is far from ideal, using the Design Jam format, I think you get out of it what you want, and of course what you put in. I focused less on the quality of the design process and more on work pace and collaboration, where rapid design is required. That said, for future events the organisers of Design Jam could focus on specific aspects of the UX design process, e.g., user research and modelling, concept creation, communication and output.

Bucket Concept

Bucket Concept

Presenting Bucket9 during the final presentations at Web Jam

Presenting Bucket9 during the final presentations at Web Jam


References and links.


Flickr Photos:

Design Jam London:


Agile UX

Matt Roadnight discussing Agile methodology (user story map slide)

I attended Agile UX SIG #2 last night at the ThoughtWorks where agile geeks met to discuss the much hyped Agile methodology. While I’m curious about all the fuss I’m also professionally interested to learn how Agile might improve workflow. Further, next year (User Interaction Design MSc) I’m enrolled in a ‘Agile Methodology’ module at university (see below). My hunch is Agile methodology will gather further momentum and become more widely adopted in the future so I need to pay attention to it.

Agile Development description:
This module provides a systematic understanding of the fundamental principles and techniques associated with agile project management, by linking the DSDM Atern framework with the object oriented paradigm through tools like SCRUM. Kingston University, CISM

Anyway, at last nights meeting Matt Roadnight, an Agile Scrum coach, explained how he coaches Agile Sprint methodology with business teams (his clients). Essentially there are three overlapping groups: Project Owner, Team Members and a ScrumMaster. Every project has what’s called a ‘Backlog’ – a set of items that must be designed/developed to progress the project. The project undergoes continuous flurries of meetings, or Sprints, where these backlog items (or groups of related and timely) items are discussed. Future items requiring attention are discussed in sprint planning meetings too.

Role definitions and responsibilities

Matt went on to define roles and stressed the importance of collaboration and communicating amongst each other he defined responsibilities. The Project Owner – typically a senior stakeholder – is responsible for the Vision which includes strategy, business case, user experience research, as well as ROI. The Analyst is responsible for the Features and finally the User Experience Designer is responsible for the Experience. While the Analyst may be a stakeholder too, the UED is customer facing. I might add at this point that there was a little push back from the attendees arguing that user experience and features should not be seen as separate activities… they should validate against each other.


Matt spoke about trying to group backlog items into related groups or Themes which focused on an particular aspect of the design. They are made up of units of User stories. A typical ‘story’ might look like this:


The next Agile UX meeting (in ~6 weeks time) will include a practical hands on 2-hr session walking through a typical lifecycle of an Agile project.

Corporate observations – times of change for climate change

Climate Change

Blog Action Day 2009: Climate Change

I don’t often talk (blog) about personal opinions on global matters like Climate Change, but in the spirit of Blog Action Day and climate change on the agenda I thought I ought to.

As the topic of climate change edges rapidly higher on everyone’s agenda it seems we can no longer avoid it or push the environmental snooze button.

With marked increase in media attention, hype and all to frequent evidence of climatic catastrophes, the full consequence of our man-made actions are forcing conscientious people to pay attention.

Focus and attention is no more obvious than right at our company – UBM. This is not an sucking up exercise to gain brownie points (or Wiki points for that matter), it’s merely something I’ve observed over the course of ~12 months. I love observing people, habits, cultures and adaptation from influence. I guess I can self-confess to being obsessive about observation and working out behavioural impacts and reasononings. Anyway, over the last two years I’ve noticed many changes in my immediate work space vacinity. Some of the changes are subtle some profound but overall I believe it’s making an impact albeit minuscule in the grand scheme of things. And its impact is not just at work but home too.

I want to dedicate this Blog Action Day post to three sets of people:

  1. The company ‘environmentalists’ – for commissioning the company initiatives and enforcing them and irrespective of their own personal agendas,
  2. My colleagues – who’ve adapted really well to the cultural changes and partcipated unreservedly and finally
  3. Me – for committing time to write this post and present my obbservations (see below).

So on with my obsessive observations then. At my work (UBM Live) here are 10 areas where I’ve observed changes (environment and economical): see a few snaps below

  1. Lift antrums – automated light on/off switches
  2. Toilets – automatic on/off lights switches and manual time sensitive bathroom water faucets
  3. Fewer paper waste bins as well as dedicated paper-only waste bins
  4. Waste separation buckets for better recycling (plastics, cups)
  5. Sugar sachets replaced with dispensers (less waste) in our canteen
  6. Email signatures discouraging pointless printing of emails
  7. Better optimised websites for print versions aimed at reducing uneccessary paper wastage.
  8. Facilitiy provision to encourage commuting by bicycle and ride-to-work schemes to encourage cycle commuting
  9. Centralised ‘Climate Day’ initiatives aimed at making employees more aware of its waste production and its effects on the environment
  10. First exhibition to be awareded carbon neutral status in Europe.

Naturally there is always room for improvement. So whilst we’re making fantastic in-roads into reducing our waste and there is more room for improvement:

  1. Continue to make improvement to cycling to work culture perhaps by offering incentives for employees
  2. More senior management encouragement of healthy social events aimed at Corporate Social Responsibility
  3. Lift cancel button (LOL) – just had to say that
  4. Environment awareness campaigns and better disposal monitoring.

With our company’s collective effort we’ve managed to save a huge amount on wastage (tonnage) in 2009. These initiatives stand testiment to UBM’s committment to its corporate responsibility at protecting the environment in the fight against climate change.

As part of the company-wide initiative our bloggers are supporting Blog Action Day (on Climate Change) so why not check out my colleagues’ post too.

If you would like to read similar posts on this subject from some of my colleagues, please click on any of the links below:
FSE fire’s Weblog
These Digital Times

If you would like to read similar posts on this subject from some of my colleagues, please click on any of the links below:

Blog Action Day: bike facilities

Blog Action Day: bike facilities

Blog Action Day: waste bins

Blog Action Day: waste bins

Blog Action Day: automatic stopping faucet

Blog Action Day: automatic stopping faucet

Blog Action Day: light sensor

Blog Action Day: light sensor

Blog Action Day: sugar dispensers

Blog Action Day: sugar dispensers

Blog Action Day: waste sort

Blog Action Day: waste sort

Never stop discovering – the power of being social

Getting social with an organised bike ride

Getting social with an organised bike ride

I’m not one for blogging about being social because I think it’s just human instinct that’s inherent within you or that you develop over time. However I was struck at just how much you do discover when you bring social into the mix.

The bike

When I’m not at home enjoying time with my kids or at work I ride bicycles. I often ride to work commuting with all my work gear (laptop, clothing, books, etc) and at the weekend too. At the weekend I’m either racing or riding socially (or training to win races). Anyway enough about my riding, the point is whether on or off the bike I like spending time speaking with different folk. And it’s amazing what you can learn as I found out on my bike on Sunday.

The guy

This weekend I was lucky enough to meet a guy (David Green) who was over to the UK on a short break. While cruising a gentle gradient on bikes I asked David what he got up to when not turning pedals? He went on to tell me he was an internet entrepreneur. “Wow!” I said, “… what sort of stuff are you involved in?” I curiously probed.

The deal

Fifteen minutes later (and nearly involving a crash) he went on to tell me how in 2007 he was involved in a VoIP business that went bust and that he was now bringing content to cyclists in a ‘new – for the audience – digital format – an e-magazine publication. He procures local journalists (aka local riders and racers) to generate the content, either through writing, taking photos, tweeting or filming which he then collates and includes in a bi-weekly digital magazine, Florida Racing Magazine. It’s a really simple idea and very little risk and no (very little) associated production costs. Furthermore, the local contributors are more than happy to contribute (cyclists are vain) their content to the magazine to then see it distributed to a wider audience. For consumers there are not costs for them, they simply provide an email address and the magazine finds its way to their inbox. Better still, you could access the e-magazine directly from the website.

Florida Racing magazine e-zine

Florida Racing magazine e-zine

The pros and cons

Like all ideas there’s more than one side to it. It’s a neat idea for a couple of reasons:

For the distributor:

Viral – readers can share it with their friends
Sponsors love it – they are literally quing up to advertise
Give back to the community – through free (or subsidised) inclusions
Low risk – no risky financial commitments
Socially healthy – inherently social with community involvement
Exciting area to operate in

For the reader:

Niche and relevant content – content the cyclists want relating to their beloved sport
Current – as it happens content (albeit maximum two weeks old at any given time)
Visually lead – cyclists love pictures period
Self-promoting (and for their sponsors too) – they all love a bit of exposure
Viral – I can share it with my friends (mandatory Social Media ingredient)

The real weakness I can identify is the medium it’s distributed in… and that’s all. In a world where ‘content is king’ the only other issue is the level of appropriateness for its audience. Cyclists are tactile and like physical magazines. A field study of the said readers would surely reveal mountains of old magazines stacked to the ceiling in the bathrooms of cyclists’ across the country (I can confirm this).

So what did a discover?

Never underestimate the discovery power of being social no matter the context is. Keeping searching, probing, looking, asking… you’re sure to discover something that has meaning.

Typographica’s food for information design

Typographica sketch

Typographica sketch

I don’t visit art exhibits however today I attended a UX Field trip event ,organised by Alice, exploring local art. Today’s visit took us to the Kemistry Gallery, in Shoreditch London to see Typographica (11 September – 31 October). I walked away feeling inspired by the cleverly curated collection of photographic pieces. I enjoyed the company of like-minded folks from our local London UX/IA social group too.

The journal (Typographica) was founded by a 25 year-old Herbert Spencer, who went on to become one of the most influential British communication designers and typographers. Typographica’s pioneering content included concrete poetry, avant-garde type experiments and photo-documentary, all highlighting Spencer’s ability to fuse images and words in meaningful new relationships, and featured the work of, among many others, Dieter Rot, Robert Brownjohn and Alexander Rodchenko.

We spent time admiring and ‘seeing’ the many visual stories of snippets from 32 publications (two 16 part series: Old and New series) presented as re-prints around the gallery. I particularly enjoyed Hernert Spencer‘s “Mile-a-Minute” edition as well as his “Piet Zwart” piece. Robert Brownjohn’s “Street Level” was seriously inspiring too. I managed to take some sketch notes of interest bits. It gave me a chance to think a little harder stand-out snaps… one in particular was about the “juxtaposed, accidental or design” question posed after a photo appeared of a shop sign ‘ACCESSORIES’ with the first ‘C’ lying at an odd angle provoking that very question (juxtaposed, accidental or design).

After the viewing we spent some time catching up on studies, work and our mobile worlds… with special attention being played to the new social network iPhone/Android app, Foursquare.

Typographica Exhibit

Typographica Exhibit

Typographica Exhibit

Typographica Exhibit

UXCampLondon – a day out the office

As local community-driven events go none comes close to the UXCampLondon experience – people, subject matter, venue, organisation, communication and relevance all culminating into a UX Festival.

On Saturday, August 22nd, we (pre-registered attendees) gathered at the eBay/Gumtree offices in Richmond to enjoy a full day un-conference-style barcamp for the local User Experience (UX) community – the first-ever organised by Cennydd (Bowles) of Clearleft). Cennydd and his able support team did a stunning job.

I, like many folk, missed the pre-registration but scooped a last-minute place after Cennydd contacted me through Twitter on Thursday evening (August, 20th) to ask whether I was still interested. You bet. I cancelled my track racing plans and began thinking about what I’d talk about.

What I learnt about the local UX community

The local UX community…

  1. is SOCIAL – we love to network (see the Twitter tag)
  2. LOVE what they do – designing good user experiences (see The Wall of Deliverables)
  3. are willing to LISTEN and LEARN – all the sessions were well supported (even mine) with plenty of commentry and debate
  4. KNOW HOW to put on a barcamp and enjoy themselves doing it.

The ‘Wall of Deliverables’

I decided to display my interactive engaging wireframe as an example of alternative ways to encourage engagement with a slightly fun kid-like wireframe assembly method (worked well for me). With exceptional competition my chances at claiming the prize was slim, however I did receive a few votes (using little green dot stickers). Thanks to those to voted for me. The winner, however, was a set of user flows (citation needed).

Photo: wall of deliverables

Photo: wall of deliverables

The opening session

Photo: Jeff Van Campens session: Diaries of a madman

Photo: Jeff Van Campens session: Diaries of a madman

I was struck by how many folk were interested in formal study in the UX/IxD. In the first session Cara bravely kicked off her session with Getting started in UX – my quest for answers‘ as her title. She opened up for feedback on where/how she, as a Project Manager, can get started in a UX designer role. She invited the session attendees to share their experiences. I empathised with Cara by suggesting we were in similiar positions… as did another attendees too. Andy Budd‘s, from Clearleft, heretical view carved a way for talented and experienced UX designers over newly qualified Masters graduates. He view from a small agency’s persepctive.

Photo: Cennydd and Dees leading the session

Over the course of the day in-between lunch and tea breaks, fantastic sessions were being put on by other attendees. With all talks ranging from research, corporate UX, iPhone/mobile UX design, UX patterns and personal experiences within UX, there was something for everone. Cennydd and Dees put on a ‘Location’ discussion which spoke about all experiences and thoughts related to location and its impact on real-life experiences and of course UX design.

The beanbag session

Photo: our outcome from the session

Photo: our outcome from the session

Another stand-out session I attended was facilitated by Andy (Budd) entitled: Design Games 101; better ways for collaboration, facilitation and ideations. The session was very much an interactive session focusing on ways to inspire and get creative with clients. Andy tasked everyone to split into groups – size irrelevant, but smaller groups prefered. We were then given boxes, pens and a sheet of paper and tasked to design a box (yes, 3-D) for Gumtree. We were to design it so people looking at the box would know what Gumtree was and what it offered highlighting all the obvious draws. We were given 10mins to come up with the design, in our teams, and then to present our design (the box) to the rest of the group.

The exercise was great fun, ‘forcing’ each person to bond, to form good teamwork to come up with our design… something that is very often difficult to achieve in the field. The exercise got us thinking about what we were designing, but importantly, as Andy stated, to think about design without the usual constraints (again difficult to achieve). Personally, I had a lot of fun and inspired to try this technique at work, but it also got me to think about design without constraints, this before ploughing into my projects. I’m sure all my fellow attendees would concur that the session was both fun and useful.

Finally, the all important supporters

A huge thanks to all the supporters of UXCampLondonVodafoneAmberlightSaros ResearchGumtreeAxureRosenfeld MediaSilverback and Addlestones.

UXCampLondon sponsors

UXCampLondon sponsors

For anyone local to London and interested in UX design be sure to watch out for news of the next UXCampLondon (follow uxcamplondon on Twitter).

Photo: Post UX Camp London riverside setting (Richmond Upon Thames)

Photo: Post UX Camp London riverside setting (Richmond Upon Thames)

Enterprise 2.0 Conference (Boston)

Enterprise 2.0 Conference

My Enterprise 2.0 Conference schwag

One of my many roles at my company (United Business Media) is a local Community Manager. I was offered this role, in addition to my Digital Development Manager role, when I learned that our CEO wanted our company to have access to an internal wiki community – a departure from the old-school intranet we’ve always had. Since then (~12 months) I’ve being building the community trying to stimulate employee engagement and develop a community everyone can benefit from.

So when I learned that my fellow Community Manager colleagues around globe were attending the Enterprise 2.0 conference in Boston I began my pitch internally to attend. After a few attempts my CEO agreed and sent me packing.

So what exactly is Enterprise 2.0?

Enterprise‘ refers to an organisation (usually large) that is created for business ventures. Corporate establishments are enterprise in nature – usually involving thousands of employees. ‘2.0‘ gets its name from the now fashionable Web 2.0 collective – content communication tools (involving various mediums like blogs, video, audio etc…). So, Enterprise 2.0 is the exploit of web 2.0 tools within an enterprise.

The conference was amazing. Whilst technology, ROI, risk and tools were spoken about at large, I’d sum my conference experience up in three words: Community, People (including new networks) and Collaboration.

Buzz word bingo

There was a plethora of buzz words pushed around in conversation both on and off stage as strings of words were mashed together forming Social Media word-ups (buzz word mash-ups). Some attendees and speakers actually offered tangible insights, sharing useful tips and case studies examples. Dion Hinchcliffe‘s ‘Implementing Enterprise 2.0: Exploring the Tools and Techniques of Emergent Change‘ was a highlight. Dion’s session was popular with delegates forced move rooms to accommodate swelling numbers. His workshop was rather overwhelming though as he addressed the state of enterprise 2.0 and the tools being employed by companies who ‘get’ it. I soon realised that I’d needed to up the ante and decode his (and other speakers) jargon-infested ROI arguments (all valid of course). I concentrated on tangibles – the can do’semployees are social both in their social lives and at the office and business leaders need to understand this and get involved.

IT concerns

Various security vulnerabilities were discussed. IT folk focused conversations around corporate security concerns and the lack of homogeneous integration of existing information systems (like SharePoint) throughout the company.

Community heroines

In one session, Connie Bensen spoke about the benefits and features associated with online communities: lead generation, customer acquisition, retention and satisfaction. She also reminded us what makes up a successful connection between customer and you (the organisation): trust, loyalty, word-of-mouth, brand awareness and ROI.

Community relationships are based on common-sense: talking to customers and NOT at them.

She included some useful tips for success:

  1. Start with a small group
  2. Have executive sponsorship
  3. Actively interact online
  4. Engage with advocates and build relationships
  5. Incorporate ideas from the consumers
  6. Train and recruit other staff to participate
  7. Share success internally


I, like most delegates, found the networking opportunities useful. On Monday I attended a tweet-up, The Community Roundtable, meeting interesting folk (and meeting Connie). Then on Tuesday I attended another Enterprise 2.0  and An Event Apart shared tweetup meeting more great people, including David Armano briefly who I have huge respect for.

Enterprise 2.0 photostream

Enterprise 2.0 photostream

My global team mates

The Enterprise 2.0 Conference also gave me a chance to meet my fellow Community Managers. Our company Wiki Community Manager, Ted Hopton, was a panelist on the Strategies for Building Sustainable Online Communities session on Thursday. His manager and the global community management team watched on as Ted delivered ueful tips to help build communities and roll-out strategies. He also conceded that a few mistakes were made, but that was part of the learning process. What I found interesting was meeting them face-to-face after spending ~18months connecting online. The conference gave me a chance to have more meaningful conversations and tactical discussions about the future of our roles with the Wiki.

Social Media: my conference take-aways

Another day out the office (I attended Interiors Birmingham Expo last week) and this time for The Future of Social Media conference, hosted at The Cumberland Hotel, London. Social Media is something that has varying degrees of understanding. I’m sure even the the Social Media pros still debate the true definition. Rohit Bhargava summed up Social Media neatly in a couple of words – demystifying the often over-complicated versions:

“Social Media is where people are sharing information socially like comments, discussions, photos, music, etc (not just blogs, twitter, YouTube)”
Rohit Bhargava, SVP Marketing, Ogilvy

As usual I took notes, but in the end I’ve decided to write this post on *just* one of the presentations – actually a workshop – from the conference. Kevin Lawver, Chief Architect, Music Intelligence Solutions entitled: Making Marketing More Human Through Technology

Making Marketing More Human Through Technology

Making Marketing More Human Through Technology

Here are some of my take-away’s from Kevin’s presentation:

  • Social Media is a “Silly Term” – all media is social, all media begs commentary
  • Cluetrain Manifesto (1999) – was a prophecy, not a manifesto
  • Social Media is about the all the conversation
  • Social Media is about: Following them , starting them and joining them
  • Every online community is a tribe
  • Feed reader – get it. It’s the fastest way to scan and track the right conversations
  • Google alerts – important
  • Twitter: The web’s dinner party
  • Constant partial attention phenomenon
  • Starting conversations: get a blog – validate humanity

On Twitter:

  • Don’t just broadcast
  • Be useful
  • Don’t follow everyone
  • Don’t be annoying
  • Do follow those who follow you
  • Offer support where you can
  • Follow: @garyvee, @zappos, @twalk, @railsmachine, @halcyon
  • Twitter’s not for marketing – it’s PR. Some argue that Twitter is Marketing and some argue that’s they’re both (My tweet and the subsequent responses from @EEPaul, @BenLaMothe and @kaigani)
  • Don’t inflict rules for bloggers in corporate environments – they’ll do their own thing.

The future:

  1. Reputation – biggest missing piece out there. Creating ‘Reputation Models’
  2. Aggregators – people love these. FB’s wall is interesting
  3. API Traps – need to make sure that they’re around for soem time – if they go down what happens?
  4. Activity Streams – slow uptake, but people love it.

The Presentation:

The Future of Social Media conference – January 2009

Last October I attended the Future of Social Media conference (FOSM) with my colleague, John Welsh (Digital Director, UBM Information), full of expectation. I was not disappointed. The content and speakers were good and found the practical real-life talks inspiring. After all, most social media-type events cater more for the technical geek-type audiences – not marketers actually going back to an office implementing Social Media (SM) campaigns.

Many questions like: what’s the ROI for SMM?, how does SM actually benefit our business? and commonly how do we actual measure SM success – is there a formula? weren’t fully answered in my opinion. British Airways – on the other hand – was particularly useful – managed to coach the audience through Social Media marketing campaigns like the Metrotwin one.

This years FOSM conference includes a music theme with speaker Spencer Hyman in the line up. A question I’ll have for Spencer is whether the now not-so-recent redesign has had any effect on their audiences?

I’ll be writing up notes from the conference, but only after the talks. Here are the speakers from the conference:

Determining the future and maintaining the momentum in Social Media marketing
Andy Hobsbawn, European Chair,

Counterintuitive new truths of marketing
Rohit Bhargava, SVP Marketing, Ogilvy

The new generation – reaching your audience through Social Media applications
Jackson Bond, Senior Manager Corporate Development, Xing

Understandign and leveraging future online communities
Mark Watts-Jones, Head of Innovation, Orange

Social Media marketing and social music revolution
Spencer Hyman, COO,

The future of search engines – exploring how the future of Social Media will be incorporated into search
Cesar Mascaraque, Managing Director,

A web analytics view of Social Media – the future and the measurement challenges
Vicky Brock, Strategic Programs Director, Web Analytics Association

Establishing tomorrow’s Social Media’s landscape
Hart Cunningham, Founder, PerfSpot
Kevin Lawver, Chief Architect, Music Intelligence Solutions

The full speaker line-up and agenda for this years show can be found on the FOSM website.