The Daily Telegraph has cleverly shown fantastic entreupenurial spirit.
I loved this billboard ad I saw at my local train station – Dorking. Recently, The Daily Telegraph has hit the news for its circulation resurgence mainly as a result of their ministers expenses exposure. However, during economic hardships what better way to pump up a nation by reminding people where big brands stared their businesses – from humble dwellings:
- Harley-Davidson started here (wood shack)
- IKEA started here (small shed)
- Google started here (home garage)
Kudos to their marketers.