A new marketing initiative started by our CEO (kudos to her) encouraged marketers to show case their work to the entire company. The idea is simple: share the creative love.
The afternoon was a huge success. Personally, I would have loved to see more of the creative process included: marketing’s process of ideation, brain storming through to mocks, comps and finally the designs I enjoyed.
My hope is this initiative becomes commonplace and spreads to other areas of the company too.