The seemingly endless rush to integrate continues. Now you can tweet your Flickr photos using Twitter. The link to the photo is wrapped up in a Flickr link shortner – http://flic.kr. Because they add the Flickr URL, you should be thinking in 116 characters – not 140.
Box.net's UX activity progress design pattern is what makes box stand out from the crowd. They 'get it' and truly understand how to design a user experience many other websites should mimic.
With so many websites competing to attract users – to sign up for their products/services – it becomes increasingly important to make sure the website’s sign-up process is easy and obvious to use, and appeals to the prospective user. A technique used by designers (and An Event Apart designers) is to remove the ‘technical face’ from the sign-up process. Users feel more at ease with site and this builds trust with its owners.
Specific elements about this design I like include:
- “Join the mailing list!” – no machine-generated words like ‘subscribe’
- “Don’t” – avoiding words like ‘Do not’ – casual and human language
- “required” – avoiding the commonly used asterisk ‘*’ minimising user confusion. Making it readable also helps with screen readers too
- Email address box that spans the entire page – making it obvious where the email address is entered
- “Pretty HTML” – understandable words for non-tech users (not everyone understands what HTML means)
- “We swear on a stack of W3C specifications” – using humour to soften the important stuff and not scaring subscribers off.
The Daily Telegraph has cleverly shown fantastic entreupenurial spirit.
I loved this billboard ad I saw at my local train station – Dorking. Recently, The Daily Telegraph has hit the news for its circulation resurgence mainly as a result of their ministers expenses exposure. However, during economic hardships what better way to pump up a nation by reminding people where big brands stared their businesses – from humble dwellings:
- Harley-Davidson started here (wood shack)
- IKEA started here (small shed)
- Google started here (home garage)
Kudos to their marketers.
A new marketing initiative started by our CEO (kudos to her) encouraged marketers to show case their work to the entire company. The idea is simple: share the creative love.
The afternoon was a huge success. Personally, I would have loved to see more of the creative process included: marketing’s process of ideation, brain storming through to mocks, comps and finally the designs I enjoyed.
My hope is this initiative becomes commonplace and spreads to other areas of the company too.